Like all food manufacturers, Nestlé is facing a big challenge at the moment. Consumers are getting more and more health-conscious - and in a world with a rising obesity crisis, they need to be seen as the good guys.
Nestlé has brands and offices all across the world, and they're all working hard to promote the health benefits of their products. From traditionally 'wholesome' brands like Milo malt drink in the Far East to Purina pet foods and everything in between, communicating the health message is the number one priority.
So how to share best practice? We came up with the idea of the Hit Parade - an awards ceremony braodcast live across the web. teams submit the work they think gets the health message across best and it's judged by their peers - with the winning team getting a trip to the South of France (not to mention a trophy and an iPod each).
It's been a great success - hopefully not least thanks to the communications we created to make people aware of the Hit Parade and to get them to take part.
